Amazon to Launch Enhanced Alexa with Monthly Fee

The popular voice-aided assistant Alexa is getting some overhauls this year thanks to the help of artificial intelligence. This new iteration, which marks a significant step up from the original, will reportedly ask utilize subscription services, besides the Amazon Prime subscription.

As companies like OpenAI roll out chatbots able to hold dynamic conversations, Amazon is looking to reposition Alexa beyond its current uses of setting kitchen timers and announcing the weather. This move suggests Amazon’s ambition to keep Alexa relevant and competitive in an increasingly sophisticated digital assistant landscape.