Klarna Expands Buy Now, Pay Later to Physical Stores

Klarna is taking its buy now, pay later (BNPL) game into the real world, teaming up with Dutch fintech Adyen to bring flexible payments to physical retail. Announced Thursday, the collaboration will allow shoppers to use Klarna’s BNPL service at over 450,000 Adyen payment terminals globally.

This move transforms Klarna from a digital convenience into an in-store reality, giving brick-and-mortar retailers a powerful new tool to attract budget-conscious consumers. While the initial launch covers Europe, North America, and Australia, the companies plan to extend the service even further.

It’s a strategic leap for Klarna, signaling that the BNPL trend isn’t just for online splurges anymore. As consumer habits shift, Klarna’s dive into physical retail may prove essential in an era where shopping behaviors and bring online and real-life shopping even closer. The move also positions both firms as key players shaping the future of retail payments.