Trump Rebrands Crypto Platform, Aims to Make U.S. the Global Crypto Capital

Former President Trump is doubling down on his crypto ambitions, rebranding the Trump Organization’s crypto platform from to “World Liberty Financial.”

Trump unveiled the new name in a shared video of himself promising to transform the U.S. into the global hub for crypto. The video, featuring Trump’s voiceover, emphasized his commitment to protecting the crypto industry from what he described as efforts to “choke you out of business.”

With this move, Trump is positioning his platform as a cornerstone of his broader economic agenda, aiming to secure the U.S.’s leadership in the rapidly evolving world of digital currencies. The rebranding signals a bold step in his campaign to champion the future of finance on the global stage.