Bud Light Tries To Clean Up Its Image With Legendary Pro Football Player

Legendary Pro Football Hall of Famers Emmitt Smith and Peyton Manning, who spent years on opposing sides during their illustrious careers, have united for a new campaign with beer giant Bud Light. The “Easy Receivers” campaign, unveiled more than two months before Super Bowl LVIII in Las Vegas at Allegiant Stadium, features the dynamic duo engaging in a lighthearted and entertaining commercial.

In the recently released commercial, Manning takes center stage as he orders a round of beer for a bustling bar. Manning, renowned for his precision on the field, begins passing around the beer cans. The highlight of the ad occurs when a patron executes a spectacular one-handed catch for the can at Emmitt Smith’s feet. The two Hall of Famers then proceed to showcase their arm strength by playfully launching cans at other patrons, creating a festive and engaging atmosphere.

“We have a good time in the bar and having great fun and great laughs and enjoying that fan experience,” Smith shared in a recent interview with Fox Business.

Beyond the commercial’s entertainment value, it marks the launch of Bud Light’s postseason ticket giveaway. Fans are encouraged to participate by purchasing the beer or expressing their passion for the brand on social media, entering for a chance to win playoff and Super Bowl tickets.

Reflecting on the partnership with Bud Light, Smith emphasized the overall fan experience, stating, “That overall experience is coming together from the commercial to really in the hands of fans when they scan the Bud Lights to enter to have an opportunity to win the tickets.”

Despite facing criticism earlier in the year over its marketing campaign featuring transgender influencer Dylan Mulvaney, Bud Light retained its position as the official beer sponsor of the NFL. The company also maintained ties with the UFC. Smith addressed the marketing missteps and encouraged fans to continue supporting Bud Light.

“It’s an iconic brand, and it’s been around sports for a long time. Every brand itself goes through iterations of highs and lows,” Smith explained. “In this case, I think with what Bud Light is doing to engage with fans is wonderful. They’re providing them with the opportunity to do something very special, very unique.”

Smith further highlighted the unique perspective he and Manning bring to the campaign, having experienced the pinnacle of the sport. “They give them a different level of experience, utilizing Peyton Manning and myself, and I think that is unique in itself because we understand the game, and we played in the big game ourselves,” Smith said. “We can relate to some of the things that the fans will experience.”

As Bud Light continues its association with football legends, fans can anticipate a winning combination of entertainment and an opportunity to score big with postseason tickets.